Customer Satisfaction towards Reliance JIO: An Empirical Study
In May 2016, jio launched a bundle of multimedia apps on Google play as part of its upcoming 4Gservices. Jio sim is more compatible to most of the apps than other sim cards makes in to penetrate in to the market. From the previous literature there are less number of observations extracted by the previous researchers. Thereby the present paper focuses in knowing the satisfaction level of customers on the usage of jio sim, placing it as its major objective. Further it went on fulfilling two objectives such as analyzing the impact of demographics on the overall satisfaction level of users and extracts different reasons associated with them. In order to meet theseobjectives, the paper has organized a survey method using a schedule on 192 respondents, those are survey using simple random sampling .the results have stated that the respondents are not complete satisfied with usage of jio sim . The strong reason behind their dissatisfaction is its speed i.e. the users are not getting the same speed all the time .The other two more reasons identified are compatibility of other sim cards ,call connects, voice call connects. The reasons where the customers are mostly satisfied are cost effective, free calls, no roaming providing free channels ,providing free caller tunes, voice clarity .Even it is found that the demographics hardly affects their satisfaction level Finally it is suggested to improvise the situation of jio sim by considered the reason stated above where the customers shared their dissatisfaction level. The present paper can further knowed to usage places its statement is better analysis in future
Keywords - simple random sampling, satisfaction level, speed, connects the call fast.