Normative Commitment, Communication, Strategic Agility and a Research
The relationship between organizational communication, normative commitment and strategic agility has been investigated. For this research, research questionnaire is designed with organizational communication, normative commitment and strategic agility scales in the literature. Reliability and confirmatory factor analysis were performed for each scale. To collect data, a questionnaire was applied to 210 hospital employees. As a result of the data analysis, the effect of the organizational communication variable, which is considered as the mediator effect between normative loyalty and strategic agility, was found to be significant, while the normative loyalty variable had a significant effect on the strategic agility variable (p <0.05) (-036; p> 0,05). In the mediator model, the effect of normative commitment on the strategic agility variable was found to be the full instrumental effect of the normative commitment variable when the coefficient of correlation (-.036; p> 0,05) and the Sobel test p value (p <0.1). Both, in terms of the three-stage method of Baron and Kenny, and the result of the Sobel test, It has been determined that the organizational communication variable normative commitment variable is fully mediated in its effect on the strategic agility variable. This research gives prompt information to the readers and makes contribution to the literature.
Keywords - Commitment, Strategic Agility, Organizational Communication, Mediator, Sobel Test.