Management of Corporate - Communicative English Language with a Different Identity in India
English language has been labeled to be belonging to the elite, high class, modern, fashionable folks. It is considered to have the knowledge of English not only have the pomp and show of wealth, name or fame, popularity and real identity, but official language of the corporate world is also English in India. If one has to climb up the ladder of growth & success, then English is must in management, art, sports or be it any other field. This is visible even when a sportsman -a fresher who is unable to articulate his feelings initially but surprisingly at a later point of his career starts speaking very fluently in English. Only brilliant brains or brilliant ideas will not help anyone grow if one fails to communicate in English and impress others. For us it is essential to speak foreign languages. We cannot translate everything because it will be too expensive, and first of all because it takes time. If we want to be well informed, up to date and modern, we have to speak the language of modernity. Nowadays language schools are quite popular, they usually offer a wide selection of foreign languages with English in the focus. Why is it like this? Why is playing English such an important role? As we see it English is the “new Latin”, a kind of “mediator language” as Latin was in the past. We only have to learn one language and we will be able to communicate with people from all over the world. English is the language of our international communication in all areas, such as politics, science, media or art and it is often the language of the entertainment as well as socializing.
Keywords - English, English Language, India, Indian Languages, Communication