Green Cosmetics – A Positive Outlook Towards Social Responsibility
The market for Green Products has grown all over India. It includes various industries from food to cosmetics and many more. There has been a growing concern among consumers in India regarding the use of green products in day to day activities leading to healthier lifestyle. Green cosmetics are a growing venture. Green cosmetic is surely an industry which has affected the consumer’s choice. Corporate have turned active towards their responsibility for the environment. The present paper reflects how green cosmetics influence the perception of consumers towards healthy living. This approach will help the corporate to open a huge market for the consumer base. It will also contribute in bringing India close to environmental sustainability.
Keywords - Green, Green Cosmetics, Corporate Social Responsibility, Consumers, Social Transformation, Sustainability