Paper Title
Green Marketing: The Emerging Need for Sustainable Development

Abstract
In recent decades, environmental sustainability has moved to the top of the international political agenda, and it is widely recognised as a critical driver of innovation. As a result, the number of companies producing green products is rapidly growing, and consumers are becoming increasingly interested in this product. The goal of this research is to better understand the drivers of "green" as a marketing strategy, which is becoming increasingly important for businesses that follow a triple-bottom-line performance evaluation. Through a combination of marketing, management, and operations literatures, an investigative framework is established that identifies the drivers of Green Marketing and green marketing strategies. Keywords - Green Marketing, Environment, Sustainability, Green Marketing Strategies