Resilience and Recovery Strategies Amidst Covid-19 Pandemic: A Systematic Review and Critical Examination of Tourism and Hospitality Industry
In many parts of the world, travel, tourism, hospitality, and events have been halted due to the Covid-19 pandemic. It is still doubtful when tourism, hospitality and allied sectors would recover. This situation has forced the industry and researchers to develop the strategies which could be fruitful in managing and recovering the markets while and after pandemic. Because the tourism industry will look different post-pandemic, researchers, policymakers, and the government will have an important role to play in the recovery effort. As a contribution to the industry this study is an attempt to propose the framework of possible recovery strategies. The framework may prove to be helpful for the hospitality and tourism industry to respond to the changes and may tempt more and more visitors to visit the destinations and increase the revenue and market share.
Keywords - Covid-19, Coronavirus, Tourism, Hospitality, Recovery Strategies