Paper Title
The Relationship Between Brand Value and Brand Sustainability of Selected Indian Telecom Companies

Abstract
This study examines the factors influencing brand value and sustainability in Indian telecom enterprises, focusing on product quality, customer experience, pricing, and service dependability, and their relationship. The study involved 100 respondents from five Gujarati cities, selected using a non-probability convenience sample approach, and the results were analysed using the T-test for correlation.The study reveals that customers' perception of a well-made and safe brand significantly influences value and sustainability dimensions, with a positive correlation between the size of Indian telecom companies. Keywords - Brand value, Brand sustainability, Telecom, Brand Equity