Paper Title
SYNTHESIZING THE RELATIONSHIP BETWEEN POLITICAL INSTABILITY, CONSUMER CONFIDENCE, AND HOUSEHOLDS’ FINANCIAL BEHAVIOUR: AN INTERDISCIPLINARY REVIEW AND FUTURE RESEARCH AGENDA

Abstract
Research on political instability(PI), consumer confidence(CC), and households’ financial behaviour despite their interdependence, have almost evolved independently and with only limited reference reciprocally. Such a state is surprising considering that in all fields, a similar phenomenon is studied, using complementary theories and conceptualizations. This development in silos creates a superfluous obstacle for the evolution of a common discipline. We address this by conducting an inter-disciplinary systematic review of the relevant literature, aiming to form a foundation of a broad and unified discipline studying multi-faceted households’ financial behaviour. Drawing from the insights identified through the review and analysis of interdisciplinary literature, we draft an integrative theoretical framework that defines the relationship between PI, CC, and households’ financial behaviour and research propositions. Further, the review process guides us to the identification of future avenues of research with regard to Household/consumer behaviour from a marketing, finance, and economic perspective. Keywords - Political instability, Consumer confidence, Households’ financial behaviour, Systematic literature review, Integrative framework.