Paper Title
Qualitative Insights into the Impact of Ai on Digital Marketing Strategies

Abstract
The research initiative follows an inductive research strategy to evaluate the implications of artificial consciousness (human-generated intelligence) on the digital representations, assuming that artificial intelligence can overtake human and mental tasks. According to an interview with 30 marketing and AI specialists, artificial intelligence impacts and eventually boosts marketing strategies. This argument contends that blending human and machine workforce is the best way to increase performance. Artificial intelligence can perform numerous long-lasting and worthless activities in a marketer's everyday life. The most significant challenges to AI adoption are shortcomings of imaginative thinking, trust, and cultural readiness. These challenges and moral obligations have been confronted on several occasions. In the context of this evidence, managers and top executives should encourage all of their workers to be equipped for the inclusion of AI. Keywords - Consumer, Artificial Intelligence, Digital Marketing, Advertising