Paper Title
Employee Branding - A Comprehensive Literature Review

Abstract
Employee branding is a pivotal strategy that organizations employ to build a cohesive image aligned with corporate values, enhancing internal engagement and external reputation. This paper examines employee branding within the retail sector, focusing on its impact on employee satisfaction, retention, and engagement. Key methodologies in the literature, from content analysis to quantitative surveys, underscore employer branding’s role in shaping brand commitment and organizational identity. The purpose is to identify that the employer growth rates are falling today. We need to reduce it equally, so all companies can improve the turnover rate more in the market so that employee brand rates will be increased slowly. Keywords - Job satisfaction, employee motivation, social responsibility, employee leadership