Paper Title
Importance of Combining Change Management and Information Systems/Technology in The Indian E-Commerce Sector

Abstract
Technological advent that includes digital disruption, IoT, Industry 4.0, 5G, Augmented Reality(A.R.), Virtual Reality (V.R.) and Society 5.0 plays a significant role e-Commerce and changes the perception of the market as e-Commerce makes the market come to the consumer practically any time 24/7 rather than the traditional method consumer going to the market . In India the Open Network for Digital Commerce (ONDC) platform by the government of India provides a level playing field for all suppliers and buyers thereby reducing monopoly resulting in many more options for buyers and sellers and even increases the consumers’ demands. Customer satisfaction is utmost crucial for profit maximization and sustainability. Customer Relationship Management is the core method of maximizing customer satisfaction. Customer Relationship Management and e-Commerce have Information Systems(I.S) as the backbone of delivery. Thus, information systems need to be adapted on a timely basis. This timely adaptation requires the accurate combination of change management and technology to device the optimum internally in order to face the external environment. This has to be done using the Co-efficient of Progressive Adaptation which states that : “ The rate of change of progressive Adaptation of the concerned information systems is directly proportional to the efficiency of the same. Vice-versa”. Adaptation using automation and integration of Artificial Intelligence (A.I.) and Knowledge Management Systems(K.M.S.) prominently optimize I.S. efficiency in e-commerce and customer relationship management as indicated by the conclusion based on literature review, conceptual research and seminal findings ontologically linked using the Co-efficient of Progressive adaptation. Keywords - E-Commerce, Open Network for Digital Commerce (ONDC), Information Systems (I.S.), I.S. adaptation , Adaptation and Change management.