Paper Title
Facilitating Social Robot Experiences in Early Education and Aged Care: A Service and Marketing Perspective

Abstract
Social robots are increasingly adopted in early education and aged care to address social isolation and enhance interaction, yet their functions and facilitation requirements differ across age cohorts. This conceptual paper adopts a comparative service and marketing perspective to examine how social robots operate across childhood and later life. Drawing on service theory, the paper highlights the critical role of educators and caregivers as facilitating agents who co-create value through human–robot interaction. Key similarities, differences, and challenges are identified, alongside implications for service experience design, marketing strategy, and stakeholder co-creation. The paper contributes a life-course lens to social robot research and outlines directions for responsible adoption in service contexts. Keywords - Social Robots; Service Experience Design; Value Co-Creation; Early Education; Aged Care