Paper Title
Evolution & Transformation of Private Label Brands: Increasing Acceptance of Private Labels in India

Abstract
A private label brand is known as manufactured product that a retailer buys from a seller or supplier, with the intention to rename, to repackage, and to sell it under distributors own name. It depends on the agreement between manufacturer and retailer that how much that manufacturer will charge additionally for packaging and labeling. This study paper will help in founding evolution and transformation of private labels. Keywords - Private Label brand, Manufacturer brand, Evolution, Transformation.