Paper Title
HR and Talent Management in Digital ERA: Strategy & Challenges

Abstract
Digital is forcing organisation to rethink traditional business models & adopt an agile approach to their talent strategies. A wave of technology is helping is helping to reinvent the workplace & enable performance above & beyond previous capabilities. With the advent of digital technologies, our lives have been drastic changes. This digital revolution has left no field or area untouched. Hence HR functions & career options have also been revolutionized. This paper focuses on identifying the major trends and strategies concerning talent management programs and development of digital skills for employees and managers. The study reveals that in an open talent economy, employer brand is very important in recruiting and retention of high potential employees and must be focused on learning & leadership development, mobility, rewards and competency systems. At present, in order to obtain a business value, one of the major challenges that HR needs to face is the development of digital skills for managers and employees. Keywords - Talent Management, Digitalization