Paper Title
A Study on Problems & Prospects of Higher Education Marketing in India

Abstract
The world has come to a conclusion that the economic success of any country is directly proportionate and determined by their education systems. Education is a Nation’s Strength and a developed nation is undoubtedly an educated nation. Indian higher education system is the third largest in the world, next to the United States and China. Since independence, India as a developing nation is continuously thriving and progressing in the education field. Education is a crucial input for development of any nation. Higher Education Institutions, particularly while imparting knowledge and skills to the citizens, play a key role to accelerate the pace of developmental process. India has also been striving very hard to achieve its educational objectives for attaining its overall growth and development since independence. Hence, successful marketing of the invaluable educational service in home country and abroad by providing quality education to the prospective customers becomes very essential as they will act as producers in the days to come. It needs greater transparency and accountability, the role of colleges and universities in the new millennium, and emerging scientific research on how people learn is of utmost important. India need well skilled and highly educated people who can drive our economy forward as it provides highly skilled people to other countries therefore; it is very easy for India to transfer our country from a developing nation to a developed nation. This paper is an attempt to elaborate on the emergence of marketing theory in higher education and recognise the significance of marketing strategies to be applied in the field of higher education and its impact. Keywords – Higher Education (HE), Marketing, Marketing Mix, Services Marketing.