Paper Title
How to Shift the Psychological Paradigm in Students’ Demand for Tertiary Education in Sri Lanka

Abstract
The development of the tertiary education sector is important for the country. Study highlighted that government should assist their tertiary education institutions to increase innovation and responsiveness to global education markets. As per the results, many tertiary education institutions will do more than what they do if given the opportunity. The study also highlighted that globalization has become an important factor in tertiary education. Keywords - Career Choice and Higher Education.