Paper Title
Attitude of the Employees towards Existing Employee Retention Practices in their Respective Organization W.R.T Gender of the Respondents

Abstract
In general, employee retention is the key point of human resource management. The main reason of retention is negative work environment, unfair treatment, work pressure. This study is based on employee retention practices in IT sector. The major strategies for information technology sector for more women employee retention of the workforce are striking rewards and recognition, superior subordinate relationship and working environment as per the study. Keywords - Employee Retention, Information Technology