Tourists’ Perception of Online Tourism Services: A Study in National Capital Region
Information technology has emerged as a powerful tool in performing services. The travel and tourism sector is not untouched as well from these developments in information technology. And hence, travelers have been offered with an alternative apart from travel agents that is an opportunity of booking through the internet. The objective of the study is to find the various services offered by online travel services to its consumers and also to assess the tourists perception of these online services on factors such as gender, age, education, occupation and income of the tourist. Research study was carried out by interviewing 401 respondents through a structured questionnaire. Factors which influence traveler decision making were identified as trust, convenience, site design and technological adoption, best deals and price and lastly, financial security.
Keywords - Travelers, Internet, Decision Making, Technological Adoption