Paper Title
A Study on The Impact of Quality Assurance Factors in Fashion Design Courses on Student Satisfaction

Abstract
Quality assurance encompasses systems, processes and procedures aimed at guaranteeing that products or services meet or exceed consumer expectations. Different stakeholders including students are expecting India's higher education institutions to provide better quality education. This aim of this study was to measure the relationships among different quality assurance factors in higher education and determining the impact of different quality assurance factors on students’ satisfaction. This study used quantitative research approach and a survey instrument designed by the researcher was used for data collection. The sample of the study consisted of students of final year fashion design courses from ten institutions in Tamilnadu. The validity of quality assurance factors was ensured by performing content using experts team. The relationship between the factors were analysed by conducting Pearson correlation analysis. The results of regression analysis revealed that the students’ satisfaction was significantly positively affected by all the quality assurance factors. In particular, the factors like “Learning Outcomes” and “Course Delivery” have highest influence on students’ satisfaction. The extent of this study is constricted because it was based solely on the perception of studentsabout different quality assurance factors in the fashion design courses in selected institutions in Tamilnadu, India. But, still the approaches, models, and instrumentsdeveloped in the study could be used to construct a metric for measuring quality assurance in higher education. Based on the perception of students toward their satisfaction on different quality assurance factors. The instrument developed in this study could be helpful for policymakers of fashion design courses in determining the level of importance of different quality assurance factors in their institution and the efficiency of their quality paradigm based on student satisfaction. Furthermore, the conceptual model can help top management have a better knowledge of the quality factors that should be prioritised. Finally, senior executives should consider their dedication to quality, course activities, and customer feedback and improvement. Keywords - Quality Assurance, Fashion Education, Students Satisfaction