Paper Title
Impact of Social Media Marketing on Brand Loyalty: An Empirical Study in Jordan

Abstract
The major aim of the study was to examine the impact of Social Media Marketing on Brand Loyalty. Therefore, it focused on customers of small and medium enterprises (SMEs) specialising in the fashion products retail in Jordan. An online instrument was created through Google Forms and published on social media of SMEs that trade in fashion. In total, (1692) responses were received suitable to analysis requirements. Structural equation modeling (SEM) was conducted to test hypotheses. The results showed that all dimensions of social media marketing had a positive impact on brand loyalty. The highest impact was for social media word of mouth. The study recommends the issuance of more legal legislation to protect user privacy and prevent its penetration, in addition to enacting laws that punish bad use of networks, which increases customers' trust in these sites and motivates them to carry out many marketing campaigns. Keywords - Social Media Marketing, Brand Loyalty, Jordan.