Paper Title
To Examine the Gender Difference in Consumer Motivations Among Adolescents

Abstract
The goal of this study was to look into the motivations of adolescent consumers based on their gender. The data was collected from Chandigarh, Mohali, and Panchkula. The sample size was 200 adolescents, with an equal number of boys (100) and girls (100) ranging in age from 16 to 19. The consumer motivation scale, developed by Isak Baropoulos and Lars-Olof Johansson (2012), was used to assess consumer motivations. The scale has seven dimensions (value for money, quality, stimulation, convenience, social acceptance, ethics, and safety), each of which was studied separately. To analyze the data, descriptive statistics and independent sample t-test was calculated by using SPSS 23.00. According to the findings, boys and girls differed in terms of stimulation, convenience, social acceptance, and ethics,. On the other hand, there was no significant gender difference found on dimensions like value for money, quality, and safety among teens. Finally, it may be concluded that adolescent motivations as consumers are similar in terms of value for money, quality, and safety. Keywords - Consumer motivations, gender, adolescents, descriptive statistics.