Paper Title
The Impact of Consumption Emotion in Satisfaction Level and Post Purchase Action

Abstract
Emotion has always seen to have an influential role in various aspects of consumer buying behaviour. The emotional experience consumers have after consumption is of utmost importance because the emotional experience can have an impact on post purchase behavior like repeat purchase, word-of-mouth promotion, complain behavior etc. The investigation of the impact of emotions in the post purchase evaluation process is crucial to decode the role of emotions in satisfaction experienced by customers and their influence in the post purchase action. Consumption emotions are extremely powerful in regulating the behaviour of consumers and as such they are significant for the marketers. The emotional aspect becomes significant for products exhibiting complex buying behaviour like automobiles. This study attempts to unveil the various consumption emotions that are playing a dominant role in the automobile sector and the impact of these emotions in the post purchase satisfaction level and post purchase action like word of mouth and complain behaviour. Keywords - Consumption Emotions, Post-Purchase Satisfaction, Post-Purchase Action.