Paper Title
RESEARCH TENDS IN GREEN MARKETING – A BIBLIOMETRIC PERSPECTIVE FROM 2011 TILL 2022

Abstract
Green products are composed of renewable resources and aim to minimize waste by maximizing resource efficiency. Some examples of green products are recycled papers, herbal products and energy savings bulbs that can be easily recycled and benefit the environment by reducing wastage in manufacturing. Nowadays, consumers have become conscious of their excessive use of natural resources, which may increase natural calamities and pollution. As a result, consumers and organizations have become environmentally conscious. Consumers, environmental activism, and stringent regulations can significantly reduce environmental degradation by adopting green products. The paper focuses on consolidating the new and previous findings on green marketing through a bibliometric study of articles published from 2011 to 30 April 2022 and accordingly analyze the present result in a meaningful manner. We have used VOS viewer software for mapping the crucial and latest trends. A total of 2410 documents was published in 681 journals and listed in Scopus. We consider the top 10 countries, journals, institutes and authors for comparison. 5584 citations were received in 2021, which is the highest till now. Journal of Cleaner Production has published the highest number of documents. The leading country in the terms of publications and citations is United States. Lastly, based on the keywords and a six filtration, it was seen that ethical marketing, sustainable marketing, enviro*marketing, eco*marketing and green marketing had gotten considerable attention during the last decade as keywords.