Paper Title
Marketing Efficiency of Jaggery Industry: A Case Study of Ayodhya in Uttar Pradesh

Abstract
The present chapter is based on measuring marketing efficiency in Ayodhya. It will focus on identifying different marketing channels prevalent in our study area and comparing them in order to figure out the most efficient marketing channel. This will help in meeting one of our objectives: Identification of different marketing channels and estimating their price spread to measure the marketing efficiency. The information gathered from the owners of76 jaggery units, wholesalers and retailers on various marketing costs and margins viz, sale price, storage cost, labour cost, commission, license fee, etc. This helped in measuring the price spread for each marketing channel to identify the best channel and testing the hypothesis of high marketing efficiency of jaggery producers. Keywords - Jaggery Industry, Marketing Channels,Price Spread, Marketing Costs, Marketing Margin,Ayodhya District.