Paper Title
Data Mining: Market Basket Analysis Using Apriori Algorithm
Abstract
Abstract - Data mining refers to extracting knowledge from large amount of data and which is used for identifying the relation between one item to another. The association rule mining identifies relationship between a large set of data items. Finding of these associations can benefit the retailers to improve a sales approach by considering the items frequently purchased collected by consumers. This work acts as a wide area for the researchers to develop a better data mining algorithm. This study discoursed the Market-basket-analysis(MBA) by using Apriori algorithm.
Keyword - Market-Basket-Analysis(MBA), Apriori Alogorithm, Data Mining; Association Rule Mining