Paper Title
PERCEPTION OF GOLD LOAN CUSTOMERS WITH SPECIAL REFERENCE TO INDORE, MP: AN EVIDENCE FROM A SURVEY

Abstract
Abstract - This research paper aims to investigate the perception of gold loan customers in Indore, Madhya Pradesh. The study seeks to understand the factors influencing the perception of gold loan services and the customer satisfaction levels in the region. A survey-based research approach is adopted to gather data from gold loan customers in Indore. The findings of the study provide insights into the perception of customers towards gold loans, highlighting their opinions, attitudes, and preferences. The results can assist gold loan providers in better understanding their customers and making informed decisions to improve their services and offerings. Keywords - Gold, Gold Loan, NBFCs, Customer Satisfaction.