Paper Title
CUSTOMER SEGMENTATION USING MACHINE LEARNING

Abstract
Abstract - Entrepreneurs need to attract new customers and retain existing ones has created a lot of conflict among rival enterprises. Targeting customers using a strategy called customer segmentation the appearance of several rivals and boosts a business's earnings. It all comes down to gathering data on the clients and classifying them according to similarity. One of the most crucial duties in marketing and retail is consumer segmentation. Managers can improve the quality of their products and offer better services to the targeted segments by properly segmenting their consumer base. Poor customer experiences in terms of quality, conceptual comprehension, going over budget, and many other problems are among the main causes of customer churn Keywords - Big Data; Customer Segment; K Mean; Sklearn